Is the 2025 Toyota Crown Platinum Worth Its Price?

I’ve always been mixed about the Toyota Crown, and after spending several days behind the wheel of the 2025 Toyota Crown Platinum, I can say my thoughts remain just as polarized as the car’s styling. The Bronze Age Two-Tone exterior is undeniably striking, giving the Crown a unique presence on the road. However, the overall design remains unconventional, and its bold styling may not appeal to everyone.

Inside, the Toyota Crown Platinum impresses with its spacious and feature-rich interior. Passengers benefit from leather-trimmed seating, heated and ventilated front seats, and a panoramic moonroof, creating a premium atmosphere. While the layout is functional, the cabin design feels subdued at this price point, and the interior materials do not feel as premium as they should. The 12.3-inch touchscreen infotainment system is responsive and easy to use, but it feels too small for the large cockpit. Additionally, the JBL 11-speaker sound system does not quite meet the high expectations of other premium audio options in the segment. I would love to see a higher-grade system that truly enhances the in-car audio experience.

Under the hood, the Hybrid MAX system pairs a 2.4L turbocharged hybrid engine with a rear eAxle, delivering 340 horsepower and 400 lb-ft of torque. This combination gives thrills with its strong acceleration and effortless highway cruising. While more fuel-efficient than traditional gas-powered rivals, its 28 MPG combined fuel economy I experienced falls short of expectations for a hybrid sedan.

All-Wheel Drive Vehicles Are Essential in an Unpredictable World

Toyota’s Full-Time Electronic All-Wheel Drive on the Platinum trim dynamically adjusts power distribution between the front and rear wheels,  depending on road conditions. This system provides added traction and stability, particularly in adverse weather. The Adaptive Variable Suspension (AVS), exclusive to the Platinum grade, fine-tunes damping force based on selected drive modes, including NORMAL, ECO, SPORT, REAR COMFORT, and CUSTOM. The result is a composed and comfortable ride, though the steering lacks the engagement some drivers may desire.

The Toyota Crown Platinum offers a smooth and refined ride at highway speeds, making it an excellent long-distance cruiser. Active Cornering Assist (ACA) helps reduce understeer in tight turns, enhancing stability. Compared to other Toyota sedans, the sedan’s elevated ride height contributes to a commanding road presence. Still, it may not suit those looking for a traditional sporty feel over a crossover feel.

Technology is a strong suit, with the Head-Up Display, Panoramic View Monitor, and Smart Key System enhancing convenience. The dual-zone climate control, heated rear seats, and illuminated cabin elements provide a premium feel. A wireless charging pad and multiple USB-C ports ensure connectivity for all passengers.

Verdict

The $59,000 price tag positions the Crown Platinum in a competitive space where buyers may also consider the 2025 Toyota Camry XLE or even entry-level Lexus models. While it excels in comfort, technology, and performance, its styling, fuel economy, and overall value proposition may leave some buyers hesitant.

Would I buy one? Probably not, as we are happy with our Avalon. But it’s definitely an interesting ride to experience.

Rating: 7.5/10

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